Background:
The campaign was aimed to reach everyone on multiple categories across Avo & OneCart and in turn drive conversions of Whiskas new launch.
Results:
The Whiskas Dry SKUs almost doubled their sales from previous organic month
Several products were completely sold out on both platforms
2+ Million | Impressions on Hero & Subcategory Banners
40% | Sales Growth MoM
9% | Add to cart rate – Push Notifications
Task
Collect user data and gage.